Talking about the sixth season of Dance India Dance, Deepak Rajadhyaksha, Deputy Business Head, ZEE TV said, “We are delighted at the universal popularity Sa Re Ga Ma Pa Li’l Champs, the No 1 non-fiction property across GECs this year, has enjoyed through its entire course. We follow that act with the sixth season of Dance India Dance – a franchise that has transcended the boundaries of a mere dance reality show and revolutionized the landscape of dance in the country. It was only after DID that dance emerged as a respectable career avenue for the youth of India. The show is the perfect emulation of Zee TV’s brand philosophy, Aaj Likhenge Kal which gives its contestants a platform to pursue their passion, hone their skills and etch their future. This year, Dance India Dance will showcase not only the most outstanding dance talent, but also some incredible entertainment through our hosts – Sahil Khattar who has been ruling the digital space with his impeccable comic timing and Amruta Khanvilkar - a reality television child, who after having emerged a winner of our very own Zee Cinestars Ki Khoj has gone to make a distinct mark for herself in both television and films. Our dynamic trio of judges, Masters Marzi Pestonji, Mudassar Khan and Mini Pradhan will bring in a fresh outlook and encourage the contestants to put their best foot forward throughout the season.”
Commenting on his return to the show, Grand Master Mithun Chakraborty said, “I have a strong emotional connect with Dance India Dance and I am elated that the show is stepping into its sixth season. This year will be extra special as Zee TV has completed 25 years and it gives us more reason to celebrate. My association with Zee TV has been very enriching. As Grandmaster, I feel responsible for the show and make sure that I motivate contestants to put their best foot forward, take charge of their destiny and realize their dreams.”
The core pitch of DID - #AllAboutDance will be amplified through Zee TV’s integrated marketing campaign that is a fine mix of multi-city outdoors, TV and digital. In the week leading up the show’s launch, Zee TV’s social media platforms will be #AllAboutDance with every tweet, post, reply going out as a form of dance. As entertainment reaches unprecedented heights, this season will prove to audiences across the world that Dance India Dance is the ideal embodiment of the show’s tagline ‘Dance Ka Asli ID’.
So, don’t forget to set your alarms as India’s ultimate dance reality show, Dance India Dance premieres on 4th November 2017 and airs everySaturday and Sunday 2017 at 9:00pm, only on Zee Tv!
Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd was launched in October 1992. With a reach of more than 173 countries and access to 1+ Billion viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora. Realizing its strength in programming and the need for Indian entertainment in the overseas market, it launched Zee TV in the UK / Europe (1995), the USA (1998), Africa (1998) and is available across five continents. Nearly two decades since its launch, Zee TV has driven the growth of the satellite and cable industry in India. The popularity of Zee arises from its understanding of Indian culture and beliefs that are reflected in its programming. Zee TV’s content library delivers a variety of choices for the great Indian middle class ranging from non-fiction formats that celebrate the talent of India’s common man to fiction shows that deliver strong messages and drive positive change in society while entertaining viewers. Zee TV’s content resonates with its core ethos - ‘Aaj Likhenge Kal’ that aims to inspire viewers to take charge of their destinies giving wings to their dreams and aspirations.
Since its inception, Zee TV is a pioneer in the Indian television space – be it introducing singing talent based reality television with Sa Re Ga Ma in 1995, revolutionizing the way dance was perceived in the country with Dance India Dance in 2009 or encouraging children’s creativity, spontaneity and acting skills through India’s Best Dramebaaz in 2013. Zee TV introduced a wave of popular game shows like Just Ek Minute, Saanp Seedi, Antakshari and clutter-breaking fiction concepts that were way ahead of their time such as Tara, Banegi Apni Baat, Chattan, Hasratein, Rishtey, Sailaab, Zee Horror show, Amaanat, Ashirwaad, Basera, Koshish Ek Asha, Ghar ki Lakshmi Betiyann and Mehendi Tere Naam Ki. All these programmes proved to be major primetime successes and set benchmarks for television. As a socially responsible broadcaster, Zee TV has touched upon a number of diverse social issues through path-breaking shows like Agle Janam Mohe Bitiya Hi Kijo, Aapki Antara, Saat Phere, Punarvivaah, Afsar Bitya, Phir Subah Hogi and Doli Armaanon Ki. Some of the channel’s biggest primetime successes in recent times include Jhansi Ki Rani, Pavitra Rishta, Qubool Hai, Kumkum Bhagya, Kundali Bhagya, Jamai Raja, Brahmarakshas, Piyaa Albela, Zindagi Ki Mehek and Woh …Apna Sa.