Watch the Official Music Video here:
Wednesday, 31st January 2018, Mumbai: Daddy Yankee, considered the King of Reggaetón and one of the Most Influential Artist in Latin Urban Music just dropped his brand new single – the up-beat and infectious club banger“Dura”.
Daddy Yankee along with Luis Fonsi became one of 2017’s most celebrated duo with their chartbusting track “Despacito” which is still trending across the globe. With “Dura” Daddy returns to the airwaves with this up-tempo track that will take the world to the roots of reggaetón!
Talking about the new track, Daddy Yankee shares, "`Dura’ is a fun, feel-good track that embraces old-school reggae sounds but also blends with today's musical influence.”
The vibrant and colourful Music Video shot in LA by director and previous collaborator Carlos Perez [Gasolina, Despacito] showcases great visuals, over the top fashion, individualistic dance styles and beautiful, candid personalities. The message evolves and becomes a call-to-action for women to claim their space on the dance floor and within society itself. The video has already hit a phenomenal 56 million views on YouTube!
Daddy Yankee remains one of the most recognized and influential names in urban music and Latin dance. He was named one of the most influential Hispanics in the world by both CNN and Time Magazine. He has sold over 17 million albums and has over 60 million fans combined on his social networks. Daddy Yankee is considered the King of Reggaeton and continues to reign with the recent global success of Despacito, which was named the most streamed song and the most watched video of all time. In Summer 2017 Daddy Yankee was the first-ever Latino artist to reach the #1 spot on Spotify.
‘Dura’ is available across all digital services exclusively on Universal Music Group.
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophone, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.
UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst host of others, popular music icons and household names in India.