Percept Live presents ‘Bollyboom Holi Bash 2018’

~ A fun filled safe & secure A 7-hour extravaganza celebration with only Eco-Friendly Organic Colors & a complete new experience ~
India, January 30, 2018 – Percept Live the creators of Sunburn, Asia’s biggest music festival, ranked as big as Tomorrowland and Ultra Miami festival as per IMS APAC Business Report 2014 and after a successful festival this year, Percept Live brings to you the second edition of ‘Bollyboom Holi Bash’.
Bollyboom, the world’s first and biggest Bollywood Electro-Music Festival, is gearing up for its Holi extravaganza as Percept Live kicks off its first colossal Bollyboom event of 2018. A 7-hour non-stop entertaining celebration of India’s much loved Festival of Colors will see Amaan Nagpal, Omen, Hannah Shine, Ali Merchant, Siana Catherine, Progressive brothers and Rohit Gida come together to perform live on 2nd March 2018 in Mumbai at Bandra Kurla Complex. 
Given the massive success and popularity of the very first Bollyboom Holi edition in 2017, this year’s Bollyboom Holi Bash will be held at MMRDA Grounds, BKC Mumbai with an incredible artist line up such as Amaan Nagpal, Omen, Hannah Shine, Ali Merchant, Siana Catherine, Progressive brothers and Rohit Gida who will light up the stage with their mash up songs and performances. 
Along with a stellar artist line up, the Bollyboom Holi Bash will also feature live percussionists, talented performers who will add colour and sparkle to usher in the perfect fun and festive mood. The event will also offer a curated F&B experience for all attendees and focus on making the overall celebrations a safe and secure one. 
A first of its kind, the Bollyboom Holi Bash will be the largest connected event ever organized in India. Given the size and scale of Mumbai, the idea behind conceptualizing the Bollyboom Holi Bash is to enable ease and convenience of audience attendance and ensuring maximum Holi enthusiasts attend, bond and celebrate the popular Festival of Colours together. The Bollyboom Holi Nash 2018 in Mumbai is also expected to be attended by renowned celebrities, socialites, industrialists and general audiences who will converge from different parts of the city to rejoice and participate in a popular and much eagerly anticipated festival that marks the end of winter and the advent of spring.  
With a perfect blend of Bollywood dance music and colours, every attendee can also look forward to immersing themselves in a carnival mood and indulge in a wide range of cuisine at the multiple Food Courts, and also participate in a fun series of activities across the Activity Zones set up. Dance enthusiasts can certainly expect a foot tapping fusion of Bollywood Dance, Pop and Club Music with rain dance and only Eco-Friendly Organic Colours giving attendees a complete festive experience.
Bollyboom is an Intellectual Property of Percept Live, a forerunner that introduced a new genre called Bollywood Electro Music, a fusion of Bollywood music and electronic sounds in the festival market in India in 2013. The previous editions have seen live performances by Nucleya, DJ Chetas, DJ Shireen, Sonu Nigam, Salim-Sulaiman, Shaan, Shveta Pandit and Shraddha Pandit sharing the platform with DJ Lloyd, DJ Nik and AJ, and Acid across various cities pan India including Mumbai, Pune, Delhi and Jaipur. ‘Bollyboom’ is known to provide a unique live entertainment experience for Bollywood music fans and has been avidly consumed in its different variants across the nation. 
Manuj Agarwal, CEO, Percept Live said, “In 2018, Bollyboom will not only deliver the best in class Bollywood Dance Music experience to our fans but also scale up in different formats in order to increase our geographical footprint and reach. We will be customizing every event pan India in such a manner that fans will get to enjoy a world class entertainment experience spanning the best artist line-ups, live percussionists, international dancers, state-of-the-art SFX, a curated F&B experience and a wide range of activities to keep them immersed and holistically entertained. The Bollyboom Holi Bash in Mumbai is our attempt to scale up in order to reach a larger number of Bollyboom Holi aficionados without compromising on the experience and quality of the IP” 
Tickets go live on 30th January on at 2:00pm IST with tickets starting at Rs 500/- only. Get your tickets now and follow us on @bollyboomindia (fb) (Twitter) (Insta) for more information and regular updates.
‘Bollyboom’, a Percept Intellectual Property, is the world’s first and biggest Bollywood Dance Music Festival offering a scintillating blend of music, dance and entertainment. Bollywood music has been an intrinsic part of every Indian and combined with a large than life production, infusion of dance music and incredible SFX, Bollyboom provides a completely new twist to this genre of popular music to create a unique live entertainment experience for Bollywood music fans across the globe.
Bollyboom offers a blend of Trance, House, Hip Hop, Electro Funk, Synthetic, Pop, Club Music, Techno, Trance, Hardstyle, Sufi and Dubstep music. The concerts belt out popular Bollywood numbers combined with visually mesmerizing SFX and state-of-the-art technology, thereby enhancing the entire musical experience. The very first edition of ‘Bollyboom’ was held in November 2013 and featured legendary music maestros Sonu Nigam, Shaan, Salim-Sulaiman, Shveta Pandit, Shraddha Pandit, and Shadab Afridi who set the stage ablaze with their foot-tapping, head-banging music specially created to the infusion of electro beats of DJ Lloyd, DJ Nik & AJ, and Acid. 
Bollyboom also offers a holistic Bollywood experience with shopping zones, food courts, and a host of fun and interactive activities for fans. It is truly a unique experience of great music, choreography, stupendous performances by dancers and artistes specially flown in from around the world and a 360-degree Bollywood experience. Music lovers across all age groups attain a chance to celebrate an infusion of electronic dance music with popular Bollywood numbers which not only sets a new benchmark in the live entertainment event industry but also offers a magical and memorable experience to Bollywood music aficionados.

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