~Maiboli is set to enthrall the audience with its first ever World Television Premier of the Marathi blockbuster~
‘Shortcut – Disto pan Nasto’, a blockbuster Marathi thrillerdirected by Harsh Raut is based on the ups and downs inRohit’s lifewho plays the protagonist (VaibbhavShringarpure). A movie that went on to receive many industry accolades.
To add to the excitement, Maiboliwill be running a “Shortcut to Win” contest, where viewers can win big with the prizes such as home theater speaker systems, LED TV & Bluetooth Headphones by simply answering couple of questions asked during the movie.
Magnifying this World television premier, an extensive marketing campaign has been unfolded across Maharashtra including TV, Digital, Outdoor, Print& PR campaigns.Brand like FeviKwik and Reliance trends are on board with this special screening as the powered by sponsor & associate sponsor respectively. Also on board are media partners – DainikSaamna and Manas creations
Speaking about the World Television Premier, VaibhavTatwadi (Actor) said, “I am so excited that Maiboli is doing a world television premier of one my special films - Shortcut. This film is very close to me because the character I have played has never been portrayed in Marathi films before.”
Speaking about her Role,SanskrutiBalgude said, “Shortcut is a thriller movie that will keep you asking for more, my character is very glamorous and with the “shortcut to win” contest it is just going to add to the excitement.
About Maiboli: “Maiboli” is a regional Marathi language channel which was launched targeting the audience located in the territory of Maharashtra. The channel showcases the Marathi culture and heritage. At Maiboli, viewers can listen to Marathi music; watch Marathi movies and other shows. It has popular shows like Filmy Gappa, BolteTaare. Maiboli is a complete family channel, which entertains people of Maharashtra in the best possible way.
ABOUT SABGROUP: Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 3 decades. The expertise that the group has, both as a production house and as a broadcaster is unmatchable in the Indian M&E landscape. Currently, the group has exposure across content production, broadcast and publishing. It is in the process of setting up two state of art production studios. The group has also ventured into film production by having signed on to produce sequels to ‘Grand Masti’ and ‘Dhamaal’. The group’s film production arm, expects to sign 8-10 more projects in the coming financial year.