~SABGROUP’s Dabangg grows leaps and bounds in ratings & viewership post the success of Naagin~
The Bhojpuri Blockbuster starring Bhollywood icons Khesari Lal Yadav, Rani Chatterjee and Monalisa; cut across boundaries and reached the hearts of millions.
In an attempt to amplify the World Television Premier, creative campaigns were conducted in key Bhojpuri hubs like Uttar Pradesh, Bihar and Jharkhand. This aggressive campaigning across multiple traditional and new media platforms piqued audience interests and translated into increased viewing. The audience’s curiosity was tapped in through high intensity TV promotions & PR push. While brands like “Indigo Paints” and “Pulsor (Insecticides India Ltd.)” signed up for the special screening as “Co-powered by & Associate sponsors” respectively.
ABOUT SABGROUP: Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 3 decades. The expertise that the group has, both as a production house and a broadcaster is unmatchable in the Indian M&E landscape. Currently, the group has exposure across content production, broadcast and publishing. It is in the process of setting up two state of art production studios. The group has also ventured into film production by signing on to produce sequels to ‘Grand Masti’ and ‘Dhamaal’. The group’s film production arm, expects to sign 8-10 more projects in the coming financial year.
Source: GRP (Impressions) at NCCS 2+ , HSM, UP+BIH, week 34-37’17 Avg. compared with week 38’17 data
TSV for week 38’17 at HSM, UP+BIH, NCCS 2+, Only Bhojpuri Feature Films being compared