This year, Viviana Mall bagged a Gold Award in the category ‘Cause Related Marketing’ at ICSC Asia Pacific Shopping Center Award, 2017 at a plush award ceremony in Bangkok. Viviana Mall’s campaign, ‘Job creation for PwD’s in Viviana Mall’ which helped persons with disabilities (PwDs) to acquire skill set required in the retail industry and gave them a chance of equal opportunity for employment in the retail outlets.
Receiving the award, Ms. Rima Pradhan, Sr. Vice President, Marketing at Viviana Mall said, “It’s a moment of pride and celebration for us at Viviana Mall with our efforts being recognized at the global arena. Having added five ICSC awards back to back every year in just four years of operation is a feat that remains unparalleled in the Indian retail real estate industry.”
“This year the award is also special because our efforts to provide equal employment opportunity to PwD’s has been noticed which will also sensitize and prompt other players in the industry to come forward and join the initiative. We shall continue with our focus and zeal towards creating path breaking campaigns in the sector.” She added further.
Since 2014, the mall has already won Gold Award, Best of the Best Honoree Award, VIVA Best of Best Marketing Award and Silver Award in the previous installments of global platform of ICSC Asia Pacific Shopping Center Awards.
Viviana Mall, a part of Sheth Corp and well known as a ‘Destination Mall’ was built with an objective of giving an experience to its audience. Viviana covers over 250 leading brands in its prime retail and leisure space. The mall is India’s first and only visually impaired friendly mall and has also launched “XRCVC-Viviana Extension” a resource centre for visually impaired. With an area encompassing one mn sq.ft, the mall boasts of a unique tenant mix – Cinepolis, a megaplex with 14 screens, 19 anchor tenants for the first time in the country and brands like Shoppers Stop, Marks & Spencer, Charles & Keith, ZARA, Forever 21, Tommy Hilfiger, Lifestyle, Hamleys, Starbucks, Copper Chimney, Pizza Express, British Brewing Company, Irish House and many others making it the most happening destination in Thane. The defining feature of the mall is Cinepolis - one of the largest megaplexes in the country with a facility to showcase over 70 shows on a single day with a seating capacity of 2,400 people. It also facilitates 2400 number of cars and 800 two wheeler parking slot which considered to be one of the highest in the industry. Additionally, the large food court and the dining area are spread over 40, 000 sq ft and can seat upto 1, 300 people. The Mall opened its gate to endless discoveries in the year 2015 and since then it has garnered international and national accolades various categories.