-The move aims to consolidate operational efficiency and bring in synergies
-Govind Shahi, Debkumar Dasgupta and Sachin Gokhale will assume expanded responsibilities aimed at achieving robust growth-
National, 5th October 2017: IndiaCast, the Domestic distribution, International & Digital business arm of Viacom18 and TV18, today announced an organizational rejig of its International team. The restructuring exercise is aimed at making the organisation future-ready as it enters its next growth phase. With this move, IndiaCast has emphasized its focus on alternative revenue sources such as digital and live events in its International business.
The role of Govind Shahi has been expanded as the Business Head for Europe, Americas, APAC & Outbound Sales. The functional heads of the above-mentioned regions will now report to him directly.
Sachin Gokhale will now assume the role of Heading the Corporate Strategy, Operations for International business and will continue to oversee the Middle East & Africa region. He will also take charge of VOOT’s (Viacom18 digital initiative) International expansion into the overseas markets.
Debkumar Dasgupta continues to Head the Syndication, New Media / Digital licensing businesses. In addition to the same he will also oversee the South Asia linear business.
All the International business heads will report into Anuj Gandhi, Group CEO, IndiaCast.
Commenting on the organizational restructuring, Anuj Gandhi, Group CEO, IndiaCastsaid, “We are at the cusp of a big change in our industry with alternate sources of growth emerging in terms of the technology and business models globally. Keeping in mind the ever-changing landscape, It is important for us to have a structure which is agile, empowers business heads to challenge the given and capitalize on opportunities. I am confident that with this exciting structural change coupled with our bold growth agenda will help us excel in our business ambitions.”
About IndiaCast:
'IndiaCast’ is India’s First multi-platform ‘Content Asset Monetization’ entity, jointly owned by TV18 & Viacom18. The company’s mandate includes Domestic Distribution, Placement Services, International Channel Distribution & Advertising Sales, New Media (digital) distribution and Content Syndication for all the group company (TV18, Viacom18, A+E Networks|TV18 & ETV network) channels & content. For Domestic Distribution, IndiaCast manages subscription & placement services for TV18, Viacom18, A+E Networks | TV18 & ETV channel. IndiaCast aggregates and distributes over 49 channels spanning genres including General Entertainment (Hindi & Regional), Kids, News (Hindi, English, Business and Regional), Music (Hindi & International), Infotainment, Movies (Hindi & English) etc. Internationally, IndiaCast has a portfolio of over 10 channels (including Colors, MTV India International, Rishtey, News 18 India, 5 Colors regional Services and ETV Telegu) that are viewed in over 80 countries as linear services. With a rich content library of over 30000 hours across genres, IndiaCast also syndicates content in over 135 countries in 30+ languages (including Hebrew, Russian, Serbian, Bosnian, Albanian, Macedonian, Croatian, Azeri, Kazakh, Swahili, Vietnamese, Romanian, Bulgarian, Swahili, Kurdish and English among others). IndiaCast also delivers a wide range of content to various new media platforms including content from over 20 channels from the group across News, Music, Youth & Lifestyle, General Entertainment & Infotainment genre in multiple languages. Apart from Television shows & series, IndiaCast also offers Indian feature films (both Bollywood & Regional) on digital platforms in India and overseas markets. For more information on IndiaCast, log on to www.indiacast.com
