YouTube Link – https://www.youtube.com/watch?v=PbcdLiDOMEQ
New Delhi,12th January 2018: Leading Indian tyre manufacturer CEAT Ltd. will be airing a special social media campaign to build awareness to reduce road accidents as part of the road safety week 2018 (11th to 17th January 2018). Drive Safe Dad campaign originates from an innovative idea that blends emotions and technology in one package. In this initiative, in the video, Dads receive a personalized bobble head (handcrafted to resemble their kid), which is connected to the odometer of the vehicle. On over speeding, the device plays the recorded personalised message from their sons or daughters asking them to slow down. To take this initiative to masses the CEAT has launched the Bobble head on amazon.in.
Link for amazon.in – http://ift.tt/2obaot0B078SQLSZK
Speaking on the occasion, Mr. Nitish Bajaj, Vice President-Marketing, CEAT Ltd., said, “The campaign taps into the love and bond shared between a father and his child, encouraging parents to be more responsible on the road and follow the rules, more diligently. The crux of this concept comes from the fact that parents tend to take road safety more seriously when they hear it directly from their kids. CEAT aims to strive for a safer 2018 by making the Bobblehead available on Amazon.in and accessible to all the parent drivers, making them emotionally conscious about over speeding."
CEAT’s core idea of making mobility safer and smarter every day is reflected by this campaign which restrains dads from over-speeding their vehicles which had taken more than 73,896 lives in the year 2016 in India. When compared to speed limiters the emotional quotient is higher and more effective which will help to reduce road accidents in India.
Mumbai head-quartered CEAT, the flagship company of the Rs 22,000-crore RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.
Mumbai head-quartered RPG Enterprises is one of India's largest industrial conglomerates. With over 15 companies in its fold, the group has a strong presence across core business sectors such as Infrastructure, Tyre, IT and Specialty. Established in 1979, RPG Enterprises is one of India’s fastest growing business groups with a turnover a turnover in excess of Rs.22,000 crore.
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