The City owned up in numbers that went beyond mere footfalls - OLA Sunburn Festival 2017 set new benchmarks for music festivals in the country
Pune - December 31st, 2017: Pune brought in the New Year on a high note as the celebrations continued into the wee hours of the morning of January 1st 2018, as the 11the edition of the festival came to a conclusion. Music lovers were spellbound, as Martin Garrix (Who earlier got the fans going with his techno beats as he took to the console with his trap / progressive avatar YATRM) took reins and the fans not only grooving to his beats but bringing back a sense of nostalgia with such tracks as Animals and All for love . What else would have moved the audience when the World No. DJ speaks out loud - "India is like second home to me".
As the clock struck 00.00, the atmosphere was electric as all present were in a state of complete awe and the mesmerizing music was what the doctor ordered. Welcoming 2018 with ecstasy and sheer excitement. One of the only times the World No.1 DJ has spent his New Year playing for a music festival. It was an EDM bonanza for the music lovers as they were treated with back-to-back performances by World Number one DJ Martin Garrix and World No. 9 DJ Afrojack.
What better way to bid adieu to 2017 than living it up at the sprawling 100 acres of land covered by the abundant stunning views of the hills on all sides and an ambience that in incomparable.
After three days of dazzling music which was accompanied with unforgettable experiences including an open air campsite, vibrant flea markets, lip smacking gastronomical delights among others the party seemed like it'll never end at Asia's largest Music festival.
The 11th edition of Sunburn was also streamed live on the official Facebook Page of Sunburn and the Tata Sky mobile App. Sunburn'ites were blessed with a stellar line of performers who showered eclectic music, be it progressive house, Psychedelic Trance, electro, techno, drum & bass, Sunburn's arsenal had all the music ammunition. The evening was kicked off by SHIVV on the Main stage, the valley artist geared up the evening for other EDM kings to cut loose. Justin Mylo set the pace which his thumphing beats and made crowd jump to his beats when he tuned in to "Jumping Jack". In parallel, gigs by Hard Candies, Cosmos, AIZY, Maribou state were stealing attention on the OLA stage.
The 350 foot plus Main Stage incorporate the iconic Natraj from the Dance Temple theme of 2014 and '15. Standing tall at over 100 feet, the iconic addition to the main stage was a mystical spectacle for music lovers. As the festival stepped in to its last lap as the psytrance maestros Infected Mushrooms set in a sense of numbness in the crowd with their set. The Mecca of EDM - OLA Sunburn Music Festival 2017 culminated with one of the dance music heavyweights as Afrojack took the centre stage and Took over Control of his fans heartbeats and Turned up the Speakers; this truly made everyone feel as if there was No tomorrow. The stage was set for world number one DJ Martin Garrix as he headlined the the Empire of the Stage at OLA Sunburn'17 - this was undoubtedly the best New Year gift Sunburn gave to their fans. Martin played his popular tracks like "Now That I've Found You", "The only way is Up" , " Set Me Free" this was a treat for music lovers on year new eve !
Sunburn has set new benchmarks in the Live Music Space in Asia lived up to its expectations. The eleventh year of Sunburn was memorable, musical and magical. The artist village reverberated by all sorts of bass-lines buoyed by the incessant energy of a crowd that was nothing but love, excitement and positivity. The animated flea markets, multiple adventure sports and lip smacking gastronomical delights added to the mega anniversary celebrations. Apart from the music, a number of basic amenities which aren't given that much of significance at a dance music festival otherwise were pretty eye catching during this edition. For example, the security and smooth entry and exit into the venue. A very pivotal part of this season was the security arrangements to ensure a drug free zone.
On entering a new decade, Ola Sunburn is looking at creating an array of experiences for the attendees that would not only give dance music enthusiasts memories that last a lifetime but also redefine the way entertainment and live music is consumed in the country. To ensure fans and dance music aficionados have a seamless experience, OLA Sunburn has customized their experience with a seamless parking and venue access facility. Cashless experience with the tech-equipped OLA Sunburn Smart Band for all internal purchases - F&B and merchandise at the festival without the hassles of credit cards or cash. Fans can expect a world class experience with on-site luxury camping options, heart of the festival with array of food courts, experience zones, flea markets, chill zones among other things.
About Sunburn
Sunburn is amongst the world's biggest music festivals. Sunburn Goa is ranked as big as Tomorrowland and Ultra Miami festival as per IMS APAC Business Report 2014. Started in 2007 as 3-day music festival, Sunburn is an eclectic mix of music, entertainment, experiences, celebration and lifestyle that has seeded music tourism in India starting with Goa. In the past nine years of its existence, Sunburn has brought together renowned Indian and international artists to entertain hundreds of thousands of dance music lovers through its various formats that reach out to fans across India & Asia. Sunburn caters to a wide Indian and International audience and has positioned India as a prime dance festival destination to the world. Sunburn Campus, Sunburn Reload, Sunburn Arena, and Sunburn Goa, Sunburn Mumbai, and Sunburn Delhi, are some of the live event formats. Sunburn also launched 'Sunburn on Air'; weekly podcast with special EDM sets created by the world's top EDM artists.
Sunburn has extended and diversified beyond the festival in Goa into cities like Mumbai, Delhi, Bengaluru and Chennai. Other formats under the Sunburn umbrella include arena gigs, club gigs, campus gigs and the newest edition called 'Sunburn Reload' which are specially designed and customized to cater to as many dance music fans, giving them a piece of Sunburn in their very own town. Sunburn has brought down no less than 9 of the world's top 10 DJs over the past couple of years to India, including the likes of Swedish House Mafia, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack and Nicky Romero. Reaching out to all the yearning fans across the nation, Sunburn is all set to give its fans the best experience of their lifetime over and again.
About Percept Live
Percept Live, established in the year 2012, is the subsidiary of Percept Limited. It owns and manages all the intellectual properties created in the live entertainment, sports, fashion, digital and media space. Percept has been in the 'ideas' business for the past 30 years and has been instrumental in creating many legendary 'intellectual properties' in the past for its clients. The creation of a dedicated 'intellectual properties' business was but a further extension to Percept's existing knowledge and expertise in the entertainment, media and communications domain with a vision to convert path breaking innovative ideas into assets in order to create long term value for all its stakeholders.
Percept Live is a subsidiary of Percept Limited, an entertainment, media and communications company founded in 1984. With capitalized billings of INR 28.15 billion (FY'15), Percept, today is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East.
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