Zee Telugu’s newest offering Raa Randoi Veduka Cheddham to make viewers’ fairy tale wedding dreams a reality!

~ Raa Randoi Veduka Cheddham will go on-air starting 30^th October 2017, every Monday to Friday at 12noon on Zee Telugu ~

Hyderabad, 27^th October 2017: Zee Telugu, a leading General Entertainment Channel in Telangana and Andhra Pradesh, has been at the forefront of presenting unique content options for viewers in the region. And now, the channel has taken its innovation in homegrown formats one step further by adding another feather to its hat through the launch of Raa Randoi Veduka Cheddham. Hosted by Pradeep Machiraju, a popular face of the Zee Telugu Kutumbam, this show celebrates the union of a couple replete with the grandeur and elaborate arrangements matching a typical big fat Indian wedding! Raa Randoi Veduka Cheddam will premiere on television on 30^thOctober 2017 and will celebrate the magnificence of Indian weddings every Monday to Friday at 12noon on Zee Telugu.

With the aim of giving couples a lifetime of memories, Zee Telugu conceptualized Raa Randoi Veduka Cheddam targeting those couples who are engaged to be married. Handpicked from applications that the channel received, the couples participating in the show engage them in games and tasks, with anchor Pradeep in tow, that test their compatibility with each other and their respective families. With heart-warming stories and unforgettable moments being shared, will viewers will be in for an emotional joyride that will tug at their heartstrings. Raa Randoi Veduka Cheddam will also make viewers’ hearts flutter as they prompt the participating couples to exchange gold rings in the presence of their families and the Zee Telugu Kutumbam.

Adding further, Anchor Pradeeep Machiraju said, “To witness a couple’s fairy tale wedding dreams come true is absolutely magical and it’s great to see two families meet just before wedding and know each other. Raa Randoi Veduka Cheddham is a platform like no other where couples are given are set to take a wedding experience like never before and celebrate the new journey that the couples will be embarking on as they get married. I’m quite excited to be part of this show and am glad to be sharing these special moments with Zee Telugu viewers around the world.”

If you are engaged to be married and would like your fairy tale wedding backdrop to come true, send in your entries to 9100990885 and the Raa Randoi Veduka Cheddham team will get in touch with you.

About Zee Telugu

Zee Telugu is the Telugu General Entertainment Channel of Zee Entertainment Enterprises Ltd (ZEEL). Launched in October 2005, Zee Telugu was the first entrant from Zee bouquet to enter South India. Zee Telugu offers a variety of shows that cater to the entertainment preferences of over 75 million Telugu audiences across the world every week. From fiction shows to reality shows and talk shows, the channel has multi-genre offerings and is widely accepted as the ultimate entertainment destination. Zee Telugu has created multiple unique and first-of-a-kind formats such as Koncham Touchlo Unte Chepta, Lakshmi Devi Thalupu Thattindi and Gold Rush that appeal to viewers across age groups. With a balanced mix of content and programming options, Zee Telugu is one of the fastest growing Telugu GECs in Andhra Pradesh and Telangana.

Zee Telugu is well connected across all cable and digital platforms. The channel is also available on ZEEL's digital and mobile entertainment platforms, OZEE and Ditto TV.