~ FLYP@MTV hosts a smashing launch party featuring a performance by hot young singer Jubin Nautiyal~
~Glitz and glamour rule at the launch part as Sonal Chauhan, Rannvijay Singha, Cyrus Sahukar join in the revelry~
Mumbai, 26 October 2017: Funbars Hospitality Pvt. Ltd in association with Viacom18 Consumer Products, the consumer products arm of Viacom18 have given the music and food lovers of Mumbai a new destination to Gorge - Gulp – Groovewith the launch of iconic line of MTV themed cafes - FLYP@MTV Café today at Kamala Mills in Mumbai. Glitzy guests, party animals and food lovers gathered together for the grand opening held today. Turning the night into a blockbuster party was the versatile singer Jubin Nautiyal who set the tone for the launch with his performance. Entertaining the guest with his tongue-in-cheek humour was the host for the evening Cyrus Sahukar who kept the ball rolling.
Present at the event were musicians Shilpa Rao, Jubin Nautiyal celebrated artists from the world of entertainment industry such as Sonal Chauhan, VJ Andy, Parul Gulati, Meiyang Chang and Manu Punjabi and popular MTV faces such asRannvijay Singh, Barkha Singh and Krissann Barretto who partied to their hearts content as the café opened its doors to welcome Mumbaikars to Gorge – Gulp – Groove!
Speaking about the launch, Jasmeet Marwah, Chairman at Funbars Hospitality Pvt. Ltd. said, “With the launch of FLYP@MTV Café in Mumbai, we are sure to capture the attention of the youth with a unique concept offering good food, great music and a space for creative thinkers and upcoming artists to showcase their talent. The cafe boasts of enigmatic colours, wall graffitis, art installations and a spacious bar which conveniently flips from a co-working space in the day to your perfect party spot in the night. With a menu curated by Celebrity Chef and Culinary Director of Funbars Hospitality Pvt. Ltd. Ranveer Brar, we are positive that the dining experience at the café will be a notch higher. Our overall aim is to make FLYP@MTV Café a cult hangout destination across the city.
Saugato Bhowmik, Head, Consumer Products and Integrated Network Solutions, Viacom18 added, “Combining the best of live music coupled with lip-smacking food and smashing drinks always work wonders and with this aim we launched our chain of MTV-themed cafés, FLYP@MTV in Mumbai. With one of the best singers in Bollywood today, Jubin Nautiyal performing at the launch along with specially curated menu keeping in mind the taste buds of Mumbaikars, we gave a glimpse of what can be expected in terms of entertainment and food. I would like to thank Mumbaikars for making the launch a thumping success and appreciating us for the unique concept of the café.”
Like Delhi, the Mumbai café also has a unique food and drinks menu designed by none other than celebrity Chef Ranveer Brar which combines global trends with a distinctly Mumbai flavour. FLYP@MTV Café is an ideal destination for independent professionals, free thinkers, creative minds: a progressive place to GORGE. GULP. GROOVE. A unique facet of the café is that it is an exclusive place to work during the day which transforms into a fun place at night. The café is consistent with MTV’s DNA of being fun, irreverent and entertaining. There is something for everyone at this one of its kind new MTV hangout.
Come on and GORGE. GULP. GROOVE. At FLYP@MTV Café at Kamala Mills Mumbai
About Funbars:
Funbars Hospitality Pvt. Ltd. is a group that brings together elements of F&B and retail under one versatile and dynamic space to promote contemporary youth culture. With a vision to build exciting and novel concepts for the discerning generation, Funbars Hospitality Pvt. Ltd. is bootstrapped to manifest cafes – powered by MTV by Viacom18 Ltd. Along with creating cohesive F&B concepts and strategies for competitive urban market, Funbars believes in promoting fresh and budding talent from music, comedy and dance fields. With a motto to revolutionize the F&B paradigm in developing cities and contribute to the quality of social experience and entertainment, Funbars aims to create a unique value for money proposition in various sectors across the country.
Funbars Hospitality Pvt. Ltd. is growing rapidly with cafés in three locations – Delhi, Mumbai and Chandigarh up and running followed by six more cafes which will be operational by the end of next year in cities like Hyderabad, Noida, Kolkata, Bangalore, Gurgaon, Pune and so on.
About MTV:
MTV, world’s premier youth brand, is a dynamic and a vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the millennial generation, music fans and artists. 48 MM fans following MTV across show pages on social media have made the brand #1 in social influence as well. MTV products are available across 15 unique categories with targeted brand licensing. MTV also has a buzzing MTV Live business with properties like MTV Video Music Awards and MTV Bollyland. Aiming to entertain, lead and collaborate with young people through its evocative communication and youth relevant shows like Roadies, Coke Studio@MTV, MTV Unplugged, MTV Rock the Vote, MTV Kaisi Yeh Yaarian etc. For information about MTV in India, visit http://ift.tt/1Jxrke0
About Viacom18 Consumer Products:
Viacom18 Consumer Products is a significant player in the ever-growing consumer products space with its diverse portfolio. Through various associations, Viacom18 has cut beyond the conventional categories giving the consumers a slice of its brands such as MTV, Roadies, Vh1, Vh1 Supersonic, Nickelodeon, Comedy Central along with a growing portfolio of acquired third party brands.
As a part of the Viacom18 Consumer Products Business, the youth cluster licenses iconic brands like MTV, Roadies, Vh1, Vh1 Supersonic and Comedy Central to create exciting and engaging products that embody the youthful DNA of each of these brands. The intention is to surround the target consumer through an ecosystem of tangible products outside the channel experience.
MTV & Roadies Consumer Products have successfully built a strong youth connect by venturing in over 15+ categories ranging across Apparel, Innerwear, F&B, Home Décor, Personal Care, Accessories & more.