~ #Judwaa2 emerges as one of the most talked about films of 2017 generating close to 500K Tweets during opening weekend and 2M Tweets in 2017 so far ~
~ Twitter brought the magic of #Judwaa2 closer to movie fans all over the country with unique integrations, real-time conversations and a special emoji launch ~
4th October 2017: What’s happening in Bollywood, happens on Twitter. #Judwaa2 has emerged as one of the most talked about films on Twitter of 2017. This festive season, Twitter proved to be the go-to conversation platform for all Varun Dhawan (@Varun_Dvn) fans across India as his new film Judwaa 2 recorded close to 500K Tweets during its opening weekend (from Sep 28 - Oct 3) and over two million Tweets in 2017 so far.
In collaboration with Twitter, the film launched Judwaa2 Party with Twitter, special Meet & Greet sessions in several cities in India, engaged fans with personal reminders from Varun Dhawan before the film’s release, and introduced a special #Judwaa2 film emoji. The emoji depicting Varun Dhawan’s two twin characters from the film, is live until 9th October.
In addition, the most talked about under 30 Bollywood celebrity on Twitter, Varun Dhawan (@Varun_Dvn), Jacqueline Fernandez (@Asli_Jacqueline) and Taapsee Pannu (@Taapsee) delighted fans with sneak peeks and exclusive video content on the platform in the lead up to the premiere. Across the opening weekend, Bollywood fans and celebrities alike joined in the#Judwaa2 conversation sharing their love for the film and rooting for their favourite star - Varun Dhawan!
Embeddable Link: https://twitter.com/Varun_dvn/
Embeddable Link: https://twitter.com/Varun_dvn/
Embeddable Link: https://twitter.com/aliaa08/
Embeddable Link: https://twitter.com/
Embeddable Link: https://twitter.com/
Here’s more details on how Varun Dhawan, Jacqueline Fernandes, Taapsee Pannu and crew, indulged Judwaa 2 fans across India with major treats on Twitter this season:
● The Judwaa2 Party with Twitter: The film launched the Judwaa2 Party with Twitter, presenting special Meet & Greet sessions in key cities of India, giving lucky users a chance to get up-close and personal with the film’s cast exclusively through Twitter. Five winners each from Kolkata, Ahmedabad, Delhi & Mumbai got a chance to interact and dance with their favourite film stars. Users could participate by Tweeting with city specific hashtags - #Judwaa2inKolkata, #Judwaa2inAhmedabad, #Judwaa2inDelhi and #Judwaa2inMumbai.
Embeddable Tweet: https://twitter.com/Varun_dvn/
Embeddable Tweet: https://twitter.com/NGEMovies/
Embeddable Tweet:https://twitter.com/
Embeddable Tweet:https://twitter.com/
● Twitter Reminder by Varun Dhawan: Fans engaging with the film and its stars on Twitter as part of the 9 se 12 Judwaa2 Party activity with Twitter in Mumbai, Delhi, Kolkata and Ahmedabad received a personal reminder from Varun Dhawan before the film’s release through a unique ‘Twitter Reminder’.
● The #Judwaa2 Emoji with Twitter: Users could Tweet with #Judwaa2 to activate the special film emoji depicting Varun Dhawan’s two twin characters from the film and participate in the conversations. Millions of fans across the country activated the special emoji by Tweeting with #Judwaa2, #TanTanaTan, #OonchiHaiBuilding, #AaTohSahi &#Judwaa2KiDusshera from now to 9th October.
● Live broadcast of Judwaa2 trailer launch on Periscope: Fans were delighted with a live broadcast of the Judwaa2 trailer launch enabling them to catch the action with their favourite stars first hand LIVE #OnlyonTwitter
Embeddable Tweet:https://twitter.com/
Talking about the partnership, Chief Marketing Officer at Fox Star Studios Shikha Kapursaid, “We wanted to take a leap ahead with social marketing for Judwaa 2. Twitter, being an effective conversation platform, was crucial to our plan to drive engagement with Judwaa 2. Together, we launched a partnership to create a sustained engagement plan with the fans of Varun Dhawan and Bollywood Movie-watching audiences over a period of 4 months and created promotion pillars like the Judwaa 2 Emoji launch and the multi-city engagement platform connecting fans with the lead cast of the film through hyper- localised targeting. We are delighted that the movie has received such amazing love on Twitter and hope to recreate the same magic for future campaigns.”
Viral Jani, Head of Entertainment & TV Partnerships, Twitter India, commented: “Twitter is the best place to see what’s happening in Bollywood and to talk about it with other Bollywood lovers. We regularly see celebrities and the who’s who in the industry having conversations and interacting with their fans on the platform. Through this partnership with Judwaa 2, we were excited to provide several #OnlyOnTwitter experiences and reach many more Indians outside of metros who can now try Twitter as their best way to get real-time updates on Bollywood and their favourite actors and actresses.”
About Twitter
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @TwitterIndia, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.