Investment in movies is on the rise with digital rights of movies becoming critical for OTT platforms. Along with satellite rights acquisition, broadcasters are aggressively acquiring digital rights as well to spruce up their OTT content offering. Also, broadcasters are active in movie production and distribution. In this month’s content meter, we look at activity of broadcasters and OTT platforms in the movies content space.
· Movie production and distribution: Zee Studios released 8 movie in 2017 (7 in 2016), with successful movies like ‘Raees’ and ‘Secret Superstar’. In music label business, it was associated with relatively smaller movies vis-a-vis T-Series (leader in industry). ZEEL premiered higher number of movies released in 2017 with few blockbusters
· Movies on OTT platforms: Amazon acquired highest number of movies for its OTT platform with higher number of tail-ended movies. Netflix and Hotstar focused more on big movies.
Sharp increase in ZEEL’s content inventory in FY17 and H1FY18*
* assuming non-media content inventory same as FY17
Source: Company reports, I-Sec research