WorldDAB, the association which promotes DAB digital radio around the world, has announced the roll-out of a new DAB+ logo for international markets. Free to industry stakeholders for use in promoting DAB+ to listeners, the new logo will for the first time ensure consistent marketing of DAB+ internationally. Available via the WorldDAB website, the logo replaces the black and white DAB logo, which had been in use for more than a decade.
Germany, France, The Netherlands, Belgium and Austria are the first countries to use the logo in marketing and point of sale material, with others set to follow later this year. It is already being used by home and in-car receiver manufacturers, public and commercial broadcasters and automotive OEMs.
The new logo will help improve consumer awareness of DAB+ and provides clarity to manufacturers, who can benefit from the growing adoption of DAB+ in Europe and beyond. It is available in full colour, black and white and inverted white. The new design embodies the modern, digital way of listening to radio. Based on a universally recognised radio receiver, the logo is supported by modern fonts and a dynamic colour palette to ensure a consistent brand across all communication channels.
The toolkit includes design elements and strategies for on-air radio spots, online distribution, social media, point of sale material and consumer advertising. It can be fully aligned to the needs of each market, including the tagline which varies by country. Countries have the option to use "more radio" or to develop a country specific message. The logo works hand-in-hand with the Digital Tick Mark and other technical logos.
Jacqueline Bierhorst, Vice-President, WorldDAB said: "The new DAB+ branding has been incredibly well received and WorldDAB can offer the logo and toolkit to ensure DAB+ has a consistent look and feel across the world. For new markets, the toolkit will help with the launch of DAB+ marketing and, for existing established DAB+ markets, the logo is available to those who want to use it. WorldDAB's recommendation is that the new international logo is adopted by as many markets as possible and that it should replace the previous black and white logo."
The logo and corporate design was originally developed by ARD in Germany and is now available to all DAB stakeholders.
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