BBC unveils new World Service theme tune

Jingle featuring the famous pips and BBC Concert Orchestra will be played on the hour

For 70 years, far-flung listeners knew they had found the BBC on their radio dial when they heard the jaunty notes of the Irish jig Lillibulero. Its brassy, old-fashioned sound spoke of men in dinner jackets and vintage radio microphones, and there was a minor public outcry when it was formally dropped more than a decade ago.

Additional story and You Tube video at The Guardian:
(photo/Watford Colosseum)

Subscribe to receive free email updates: